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- Evaluation - Part 8 : Preliminary Task.
- Evaluation - Part 7 : Technologies Used in Product...
- Evaluation - Part 6 : How we attracted our audience.
- Evaluation - Part 5 : Representation of Social Gro...
- Evaluation - Part 4 : Textual Analysis.
- Evaluation - Part 3 : Film 4.
- Evaluation - Part 2 : Our Film's Audience.
- Evaluation - Part 1 : Brief.
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May
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Tuesday, 12 March 2013
Tuesday, 5 March 2013
Production Log - Week 5.
Due to teachers training day, a trip and other obstacles this week we have only had one media lesson.
In the lesson this week we looked at the term 'Narrative', we explored the different types of narrative structures and we identified the different types of narrative structures in media texts. As a class we established that the term 'Narrative' is the skeleton of the story or the structure of a text. We also learnt that there are different types of narrative. A linear narrative is when the story runs in chronological order as it has a start, middle and end. An example of a film with a linear narrative is 'Rocky'. A non-linear narrative is when the story is not in chronological order, for example; flashbacks. An example of a film with a non-linear narrative is 'Memento'. After establishing these types of narrative, we discussed which one was used most often in the British social realism genre, we concluded that films of this genre usually have a linear narrative. For example; Fish Tank, Submarine, Bullet Boy, etc. In this lesson we also learnt two further types of narrative that depend on how the narrative information is conveyed to the audience, these are a restricted or omniscient narrative. A restricted narrative is when the narrative is only told from one of the characters in the story and therefore as the audience we only see the narrative from one characters perspective. Meaning the audience feel how that character feels and are limited as they only see events as the character does. Examples of British social realist films with this type of narrative are; Looking for Eric and Fish Tank. An omniscient narative is when the narrative is told from multiple characters in the story, so we see the story from more than one characters perspective. This allows the audience to have more access to narrative events and sometimes know more than the characters, it also allows the audience to choose who they sympathize with. Examples of British social realist films with an omniscient narrative are; Lock-stock and Snatch. After learning these different types of narrative we watch scenes from four films and answered the questions; linear/non-linear? Restricted/Omniscient?
What have been the key issues for your pre-production this week?
The key issues for my pre-production this week have been deciding whether or not my partner and I would use a linear or non-linear narrative and whether it would be restricted or omniscient. After learning that most British social realism films have a linear narrative and vary as to whether the narrative is restricted or omniscient, my partner and I had to carefully consider the way in which we wanted the audience to convey our narratives information.
What decisions did you make about these issues and why?
After careful consideration, my partner and I decided to have a linear narrative as it is most typical of the British social realism genre. We also decided to have a restricted narrative as in our films opening sequence we want to focus on the troubles of our main character - Leah. As it is only the opening sequence of our film we wanted to give the audience a strong insight into her life and her perspective of life.
In the lesson this week we looked at the term 'Narrative', we explored the different types of narrative structures and we identified the different types of narrative structures in media texts. As a class we established that the term 'Narrative' is the skeleton of the story or the structure of a text. We also learnt that there are different types of narrative. A linear narrative is when the story runs in chronological order as it has a start, middle and end. An example of a film with a linear narrative is 'Rocky'. A non-linear narrative is when the story is not in chronological order, for example; flashbacks. An example of a film with a non-linear narrative is 'Memento'. After establishing these types of narrative, we discussed which one was used most often in the British social realism genre, we concluded that films of this genre usually have a linear narrative. For example; Fish Tank, Submarine, Bullet Boy, etc. In this lesson we also learnt two further types of narrative that depend on how the narrative information is conveyed to the audience, these are a restricted or omniscient narrative. A restricted narrative is when the narrative is only told from one of the characters in the story and therefore as the audience we only see the narrative from one characters perspective. Meaning the audience feel how that character feels and are limited as they only see events as the character does. Examples of British social realist films with this type of narrative are; Looking for Eric and Fish Tank. An omniscient narative is when the narrative is told from multiple characters in the story, so we see the story from more than one characters perspective. This allows the audience to have more access to narrative events and sometimes know more than the characters, it also allows the audience to choose who they sympathize with. Examples of British social realist films with an omniscient narrative are; Lock-stock and Snatch. After learning these different types of narrative we watch scenes from four films and answered the questions; linear/non-linear? Restricted/Omniscient?
The first film we watched was 'Slumdog Millionaire', this film's narrative was non-linear and restricted.
The third film we watched was 'Fight Club', this film's narrative was non-linear and restricted.
The fourth and final film was 'Home Alone', this film's narrative was linear and omniscient.
After this exercise we revised Todorov's narrative theory and concluded that most if not all films follow this theory as they have an equilibrium, then experience disruption (disequilibrium) and eventually reach a new equilibrium. We also looked at McKees classic narrative structure and found that again most films follow this structure as it is a more in depth version of Todorov's narrative theory.
What have been the key issues for your pre-production this week?
The key issues for my pre-production this week have been deciding whether or not my partner and I would use a linear or non-linear narrative and whether it would be restricted or omniscient. After learning that most British social realism films have a linear narrative and vary as to whether the narrative is restricted or omniscient, my partner and I had to carefully consider the way in which we wanted the audience to convey our narratives information.
What decisions did you make about these issues and why?
After careful consideration, my partner and I decided to have a linear narrative as it is most typical of the British social realism genre. We also decided to have a restricted narrative as in our films opening sequence we want to focus on the troubles of our main character - Leah. As it is only the opening sequence of our film we wanted to give the audience a strong insight into her life and her perspective of life.
Whole Film Narrative.
Exposition
The beginning starts off with Leah packing up the few clothes she has in her backpack, as she is doing this she receives many texts from and unidentified male (this is actually her abusive boyfriend) asking of her where abouts. She ignores these texts and calls and packs even faster. As she is leaving her room, a pregnancy test drops from her bag. As she is leaving her flat she bumps into a neighbour who questions her about where she is off to with a bag like that. Leah takes out her earphones hears her neighbour, looks back but ignores her and carries on walking increasing her pace. The neighbour shouts to get her attention but eventually gives up. She runs off to the train station and when she has arrived at station, Leah asks an assistant how much the fair is for her journey and she realises that it is more expensive then she thought. She goes to sit on the bench, knowing that she has been knocked back from her plan of trying to escape. She is then confronted by an unidentified male which we later find out is her abusive boyfriend, stopping her from escaping and escorts her back home.
Agent of change
In our film the agent of change is actually something positive, rather than something bad. It is not due to an antagonist but it is Leah's unborn baby as her unexpected pregnancy makes her want to finally escape her violent abusive relationship. Leah is scared to tell her violent boyfriend about her pregnancy as she fears he may harm the baby or force her to get an abortion, therefore she keeps it a secret from him by wearing loose, baggy clothing. Moreover it is kept a bit of a secret from the audience although her pregnancy is signified through the pregnancy test when it falls and her consistent morning sickness.
Conflict complication
After a failed attempt to run away from her boyfriend, she is back at home trying to avoid any physical abuse from her boyfriend so that she doesn't have to reveal her pregnancy. However, she cannot avoid the implications of her running away and receives beatings from Kevin - the boyfriend, which are so bad that her injuries result from bruises to cuts. She is left weak and incapable of moving, however is still pushed around by Kevin to complete tasks such as cleaning the house and cooking for him.
Elaboration
Leah desperately needs a job, so that next time she can successfully escape and build up a life for herself. She manages to convince her abusive boyfriend on the terms that he drops and picks her up from the location and is not run away, if so he will not hesitate to do something worse then before. After scouring the high street, she is given a job at the local cafe 'Rose'. After a couple of weeks working there she becomes friendly with a male companion 'Joe' who also works there. One day when play fighting on their lunch break Joe realises multiple bruises on Leah's neck, after seeing these he knows someone is harming her, he questions her about them and she blatantly denies that anyone is physically abusing her. But Joe refuses to believe what she is saying and pulls up her sleeves to check for more and his suspicions are confirmed when he see's more up her arm. Leah breaks down and is left with no other option other than to reveal what her boyfriend Kevin has been doing to her, she also confides in him about her baby she is trying to hide and her worries for its survival. Joe is genuinely concerned and cares for Leah and refuses to keep quiet so he goes to Leah and Kevin's flat and confronts Kevin. Joe and Kevin's confrontation quickly escalates into a fight, where Kevin badly injures Joe luckily Leah was there to witness it and calls an ambulance as Joe needs to go to hospital. Kevin realises that the police will soon be involved and quickly flees the scene before the authorities come. Leah is left feeling distraught but because of Kevin's sudden absence, she seizes the moment to run away. So she packs her things again and visits her workplace before hand to collect her wages as well as leaving a note for Joe explaining her decisions and her hope for a future with him.
Climax & Resolution
Leah has finally successfully run away from Kevin and is staying with a cousin in Birmingham. She is now five months pregnant and is trying to rebuild a life for herself in Birmingham with the help of her cousin whilst her cousin is still supporting her under her own roof.
Coda
Leah finally gives birth to her baby and waits for the mid wives to let her know whether the baby is n good health despite all of the physical abuse Leah experienced during the first five months of her pregnancy.
Monday, 4 March 2013
Why we decided to use Camille Andrea's song 'O.V.E.R' in our film.
We have written permission from Camille Andrea (the artist) to use her song in our film 'Maze'.
My partner and I decided to use minimal sound in our film, to emphasize our main character - Leah's emptiness and highlight her isolation. However, when attempting to run away for the first time in our opening sequence, we have Leah listening to a song by Camille Andrea named 'O.V.E.R' (http://www.youtube.com/watch?v=ncWv9YYop8I).
We chose to use this song in particular as it is very relevant to our narrative as Leah can't physically bring herself to end the violent relationship with her boyfriend Kevin and instead decides to run away whilst listening to this song that is very relevant to her situation, telling the audience what her relationship status is currently saying (it's O.V.E.R). This song almost shows what Leah would want or intend to tell her boyfriend, as a lyric in the song is 'you can't mend my broken heart inside'. This lyric is also signifying the violence that Leah has experienced throughout the course of her relationship as the artist sings about how hurt she is and almost connotes the theme of domestic violence within our film.
We decided to have Leah listen to this song as the audience can see that Leah can personally relate to the lyrics within the song. The audience will also be able to relate to this song as it fits within the music genre of UK Grime and our target audience being young and from Britain will also listen to this type of music and therefore may also be able to identify with this song, but the song will definitely appeal to my target audience - in particular the females. For example, in our treatment we identified our target audiences interests and concluded that they would to be interested in UK Grime. (http://lorellethompson.blogspot.co.uk/2013/03/treatment.html - Target Audience).
Treatment.
Title
As a pair, my partner and I have decided to call our British social realism film 'Maze'.
As a pair, my partner and I have decided to call our British social realism film 'Maze'.
The title 'Maze' connotes Leah's current situation as it highlights her desperation to escape from her unfaithful abusive boyfriend in an attempt to create a more positive future for her baby. However it seems there is no escape because she is working class, she is unable to afford to escape as she cannot travel far enough due to limited money. Its almost a never ending cycle where she always finds her way back to the start but never the end. This title connotes many themes including; isolation, aspiration/escape, poverty, class and violence (domestic).
The theme of isolation is connoted through the film title 'Maze' as a maze is a designated space with many paths. People must choose which path to take in order to get out of the maze, but because there are so many people are left feeling trapped and alone inside of this big maze and it usually takes a long time to get out and to stop feeling like this, therefore people can feel isolated within them, just like the main character - Leah. For, example we see the theme of isolation when Leah is walking after packing her bags and her neighbour is calling her, she can hear the neighbour but is blocking her out through the use of headphones, like she wants to be alone and feel isolated.
The themes of aspiration and escape pair together nicely and are also connoted through the films title 'Maze' because in our film Leah aspires to escape from her violent, abusive relationship with her unfaithful boyfriend as she is expecting his baby and aspires to give her baby a better life away from all of this violence and abuse. However, in a Maze escape is very challenging and can leave one feeling very dazed, confused and you can end up back where you began, so these themes of aspiration and escape are connoted through the title as fulfilling your aspirations and escaping current situations can be very challenging, especially to characters with a weak disposition like Leah. The themes of aspiration and escape are demonstrated in our films content as the audience are lead to connote that Leah is pregnant and is aspiring for a better life for her child away from her unfaithful violent father and is trying to escape the violent relationship for the child by packing her things and going to the train station.
The title 'Maze' connotes the theme included in our film of poverty because a maze is a restricted, reserved space of land and when you are poor you are also very restricted as to the things you can do and reserved in the sense that you are held back a lot as you cant afford to do all of the things that you may want to. Its like a never ending cycle as you have no money to become what you want to be to earn money and therefore you can't gain wealth. You are more or less destined to be poor. An example of where the theme of poverty is demonstrated is when Leah goes to the train station and counts all of her coins and still doesn't have enough money for the train fare.
The theme of class is also connoted through the title 'Maze' as the main working class character in our film has no money to break or be freed from this class and because they are limited by the amount of money they have, they cant be adventurous and try to do what they would like to do in life and therefore will not be able to raise their class status. This theme of class is shown through the mise-en-scene as we see that a location used is a flat in a council estate. This highlights that the main character Leah leads a working class background.
The title 'Maze' also connotes one of the themes included in our film; violence (domestic). The main character Leah is stuck in a violent relationship as her boyfriend regularly abuses her. Similarly, people can get stuck in Maze's. Therefore, the title 'Maze' connotes this violent relationship in which Leah is stuck in and finds herself going round in circles. This theme of violence is shown in the film as we see Leah with a black eye.
The title 'Maze' is conventional of the British social realism genre because it is simple as it is only one word but has many connotations in relation to the films content and themes. My partner and I gained inspiration for our film title by looking at many other British social realism film titles and discussing what the connotations of each title were in relation to the content and themes. For example, we looked at the film 'Submarine'. We came to the conclusion that the title suggests that the male main character is perhaps suffocating under water in a submarine and is also claustrophobic. This instantly establishes the themes isolation because he'd be all alone under water, with no one or nowhere to turn to. Another example of a British social realism film that inspired our title was 'Fish Tank'. This title connotes that the main character/s may have big dreams, ambitions and aspire to be something great in life but is limited as to what they can be as they can't escape the environment they've been raised in as a fish tank is very small and enclosed. The fish would represent the main character/s and the fish tank would represent then environment in which they've been raised, connoting the environment is of working class and they are trapped within it due to limited resources.
Our film title 'Maze' will appeal to our target audience of 16-24 year olds as it is simple, unique and intriguing. This title has a deep meaning connoting the films content and themes as you really have to think about how a Maze could relate to a British social realism film. A maze is something to do for the thrill of an adventure and creates some confusion, therefore it will appeal to the youthful target audience (16-24 years old) as the younger generation like to explore new things and seek an adventure they will want to find out the relevance of this title to the films content as it will also have them confused. This title 'Maze', would appeal to our target audience as they may relate to the complexity of a Maze in the mundane of everyday life, as 16-24 year olds face many challenges. So, our target audience are offered many different pathways in life just like a maze would and therefore they may be confused about how we have used our title and our interpretation of a maze in relation to our films content.
Target audience
As the brief instructs us to create a British social realist film's opening sequence for a n audience aged from 16 to 24 year old of preferably middle class because a working class audience would not want to watch situations that they go through on a daily basis, for example - poverty, violence, single parenthood, etc. We have constructed our film to suit and appeal to this audience. Our film appeals to both genders but more to females as our narrative is restricted and only shows the story of Leah - our main character. Therefore, females are more likely to personally identify with her and the situation she faces in her everyday life, for example, pregnancy. Our female audience will be interested in TV shows like 16 and pregnant, teen mums both exhibited on MTV and one born every minute. Both genders of our audience may be interested in soaps like Eastenders, Coronation Street, Hollyoaks, etc and the news. They will probably listen to UK grime, rap, hip-hop as the lyrics in these music genres tend to be very real and applicable to real life. They probably wouldn't be interested in reading texts like books, newspapers, etc, but they may enjoy reading gossip magazines. I have individually conducted some audience research and the following link will take you to a power-point named 'Meet my audience', this will inform you about who I believe will be a typical audience member within the target audience for my film and what their interests will be. (http://lorellethompson.blogspot.co.uk/2013/02/primary-audience-research.html)
Our film 'Maze' will appeal to our target audience as we have used themes that were suggested to us in our audience research vox pop (which is below), for example our audience liked film themes such as violence. Therefore we constructed our films narrative around this theme and included some other themes that would appeal to our young target audience, such as; poverty, isolation, aspiration/escape, class etc. The way in which the characters in our film are represented will appeal to our target audience because the characters are people you would meet in everyday life as they don't live in Hollywood and lead a luxurious lifestyle instead they are normal British people who are able to act. It was evident that our target audience of 16-24 year olds liked the characters used in British social realist films as they were down to earth and their dispositions were very much like theirs and therefore they could identify with them on a more personal level. Our films narrative appeals to our target audience, as the controversial themes such as; domestic violence, pregnancy and others are relevant to the 16-24 year olds generation. As the themes in our film appeal to our target audience, the verisimilitude in our film will also be strengthened as the target audience will believe the troubles and situations that arise as they are realistic and the target audience may have witnessed them in reality or experienced them and therefore they will like our film as they can personally identify and maybe even relate to what happens.
Technology
In film there are three stages of production, including; Pre-production (research and planning), production (filming) and post-production (editing). In pre-production we have used 'Blogger' - a social networking site to present our research and planning to prove that we have done it and actually thought about the film we are going to produce. We have also used flip cameras and another social networking site 'YouTube' to create our vox pop to gather some audience research information. In Production we will use technology like video cameras and tripods in order to film our opening sequence to shoot many different shot types, movements and angles. Finally, in post-production we will use software such as 'Fireworks' to create our graphics, the internet to use websites like; 'DaFont' to get a nice unique font for our graphics. We will also use 'iMovie' to put together the shots in our opening sequence and add in transitions, etc.

These types of technology will be suitable as they are crucial in the completion of our production as each piece of technology has a different function that will contribute to our final British social realist opening sequence.
The brief states that we have been 'approached by Film 4' and as they are a British independent production company who have limited budgets and therefore are restricted as to what technology they can afford and use. We are also restricted because as students we must use the technology our school provides us with which is limited as they cannot afford major pieces of equipment, for example, cranes.
Representation
The key characters in our film are Leah and Kevin. Leah is the main character whose life we see through the restricted narrative. Kevin is her abusive boyfriend who we see from time to time in Leah's strive to escape. We see less of him in the opening sequence and more in the rest of the film.Due to the restricted narrative we have decided to use, Leah as the main character is the protagonist according to Propp's theory, so the audience are limited as to who they sympathize with, because as Leah is the main character they only see her life prospective and troubles, therefore they can only sympathize with her. In contrast to this Kevin is the antagonist as he is violent towards Leah and as the restrictive narrative focuses away from him the audience cannot see why he does this and therefore fail to understand his actions, so they are forced to dislike him.
We are not subverting any typical representations of any groups in society, however, we do challenge some. A typical representation of females ageing from 16-24 is that if they are involved in sexual intercourse and fall pregnant their immediate reaction is to abort it and society frowns upon it. However in our film, Leah challenges this typical representation as we see her trying to escape her violent relationship for her unborn baby's protection and in hope of creating a better life for it.
Narrative
Brief Summary:
For the protection of her unborn baby, Leah tries to escape the grips of her violent boyfriend.
For the protection of her unborn baby, Leah tries to escape the grips of her violent boyfriend.
Detailed summary of opening sequence:
We will start our sequence with a smash mouth opening in a non-linear format. It will begin with Leah packing up the few clothes she has in her backpack, as she is doing this she receives many texts from and unidentified male asking of her where about. She ignores these texts and calls and packs even faster. As she is leaving her room, a pregnancy test drops from her bag. As she leaves her flat she bumps into a neighbour who questions her about where she is off to with a bag like that. Leah takes out her earphones (listening to http://www.youtube.com/watch?v=ncWv9YYop8I) hears her neighbour, looks back but ignores her and carries on walking increasing her pace. Neighbour shouts 'oi, Leah', with no reply from Leah she shouts again, 'well fuck you then'. (over the shoulder shot - deep and shallow focus). Jump cuts to her walking under a subway, towards the train station. Jump cut to arrival at station as Leah asks an assistant how much the fair is to Stratford. Assistant replies '£4.60', Leah says 'aright thanks'. She then goes to sit on a bench to count her coins to see if she has enough change for the fare when a male whispers in her ear, 'did you think you'd get far'.
Conventions
My partner and I decided to conform to the convention of a smash mouth opening as we were inspired by the one used in the film 'London to Brighton' and we felt this convention grabbed our attention as the audience and wanted to reproduce this feeling in our opening sequence as it raised a lot of enigma codes. We will use this convention of a smash mouth opening differently as we will have a linear narrative and the narrative information will be conveyed to the audience in a restricted way, showing only Leah's perspective. Where as in London to Brighton, a non-linear narrative was used and an omniscient narrative showing various perspectives from different characters.
My partner and I decided to conform to the convention of a smash mouth opening as we were inspired by the one used in the film 'London to Brighton' and we felt this convention grabbed our attention as the audience and wanted to reproduce this feeling in our opening sequence as it raised a lot of enigma codes. We will use this convention of a smash mouth opening differently as we will have a linear narrative and the narrative information will be conveyed to the audience in a restricted way, showing only Leah's perspective. Where as in London to Brighton, a non-linear narrative was used and an omniscient narrative showing various perspectives from different characters.
Style and ideology
To create an effect for the audience we will use s range of shots to express the main characters lifestyle through a restricted narrative. The shots included in the expression are; establishing shots to emphasize the mise-en-scene, close-ups to show how Leah feels, mid-shots to highlight Leah's body language and long shots to show the audience what she is wearing connoting her social class and the themes of the theme. We will not really use extreme angles (high/low) as it is not really conventional of the British social realism genre as we want to portray Leah's situation as it is and not exaggerate to enhance the verisimilitude. We will use frequent camera movements like pans as a replacement for some cuts to the allow the audience to follow Leah to almost try to understand her situation better and be aware of her confused state of mind. We will compose each shot used in our film considering the 'rule of thirds' (golden rule) as it is very important in the British social realism genre. We will also consider the 180 degree rule as it is important for the audience as if it is followed if prevents confusion within the audience. Each shot will be carefully framed as we want to highlight Leah's situation and the mise-en-scene, so lots of attention will be paid to detail, this will also help to emphasize the themes of the film better.
We will use her costume as a signifier for the audience to highlight her social class - working class. Her costume will be very basic as she will be dressed in plain jeans and a top. She will wear what she can afford. The props will more or less be what is based around her naturally including the pregnancy test which will be a visual signifier for the audience as they will be able to realise that she is unable to afford many luxuries like a phone, etc. The pregnancy test will be a signifier that she is pregnant, but as they will not be able to see the result of it, enigmas will be raised within the audience.
The brief specifically states that copyright music cannot be used. Taking this into account, my partner and I will use music that has been composed but relates to our main character - Leah's situation.
Institution
The brief stated that the we had been 'approached by Film 4 to make a new British Social Realist film' and that we had to 'protect Film 4's reputation as a leader in British cinema' and therefore the film 'must conform to the conventions of the Social Realist genre'. Taking the briefs instructions into account my partner and I knew that we'd have to create a film that gets the audience thinking a lot as they watch the film for information and as film 4 as an institution have a very active audience we'd have to produce something that maintained this audience's expectations. An example of a film produced by Film 4 is 'Looking for Eric', this helped to influence the kind of film my partner and I would create as it had a restricted narrative that solely focused on the main character 'Eric' and his troubles and failure in life. This film had an impact on the narrative we produced as our film also has a restricted narrative that highlights our main character - Leah's troubles in her everyday life.
As Film 4 are an independent company, they have very limited funds for the films they create. But because they are a vertically integrated production company they market films through the internet, social networks (YouTube, IMDB, etc.) and create word of mouth as these marketing strategies are much cheaper and affordable for Film 4. For example, the film 'Shame' produced by Film 4 was exhibited at several film festivals before its actual release date which was 3-4 months later. This was done in order to slowly build the campaign and create word of mouth for the film as Film 4 did not have enough money for big scale distribution. Knowing the techniques that Film 4 use to distribute their films, we realize that our film will be marketed in a simple but effective way through a range of methods, like; film festivals, trailers and more traditional marketing strategies such as; posters and bus stop ads.Sunday, 24 February 2013
Production Log - Week 4.
In the first lesson of the fourth week of production, we learnt about the sound used in British social realism. We then went on YouTube and downloaded the opening sequence of a British social realist film of our choice. We then had to upload it onto YouTube again and annotate the sound heard within the sequence, we labelled what the sound was whether it be diegetic or non-diegetic and what type of sound it was, why it is used and the affect it has on the audience. By doing this, it made me much more aware of the importance of sound as it leads to a lot of interpretations and connotations about the film.In the second lesson this week, we clarified the definitions of: focus groups, vox pops, audience feedback, qualitative, quantitative, open questions and closed questions. As a class we then discussed what you may want to find out about a potential audience. We said that we'd want to know they're interests, films they've seen of the British social realist genre, what they like about them and how they appeal, etc. Once we went through all of this, we was then assigned a more current piece of coursework, to conduct some primary audience research by producing either a questionnaire, a focus group discussion or a vox pop in pairs as a part of the pre-production stage of production. My partner and I decided to produce a vox pop as it is something that neither of us have done before so we thought we'd widen our range of abilities and try something new. We then made five questions to ask ten people individually. These questions would help us gain as much audience research as possible from a range of people of different genders, ethnicities and interests.
This is an example of a vox pop, it features people of different genders, ethnicities and interests.
In the third lesson this week we refreshed our memories on the definition and purpose of a film treatment. We identified the elements of an effective film treatment, these are: the title of the film you are producing, identifying the target audience for the film, information on the technology that will be used in the production of the film, the representations of the characters included in the film, a brief summary of the films narrative and a detailed sumary of what will happen in the opening sequence, how the conventions of British social realism will be observed or subverted, the style and iconography that will be used in the film and the institutions that produced, distributed and exhibited the film and why.
In the fourth lesson of week 4 of productionmy partner and I filmed the footage needed for our Vox pop. We found a number of people and asked them specific questions related to the British social realism genre, the themes within this genre and more specifically our ideas and what they thought of them.
What have you learnt about your target audience?
After filming the footage of members of our target audience for our vox pop, I learnt that they are interested in themes and situations that can relate to their age group as in British social realism its a realistic portrayal of these real everyday situations but demonstrated in a film. The target audience generally like British social realist films to appeal and relate to their age group, this is done by including themes and situations that happen in the real world within their generation. They don't like over the top escapist factors within these films, they seem to like them being displayed explicitly.
What have you learnt about the institutions involved in the production of social realist films?
I have learnt that the institutions involved in the production of British social realist films tend to be independent production companies based in Britain as the appeal of British social realist films is mainly in Britain as the audience members will be from Britain and would have a better understanding of the films narrative and the themes in the film. Knowing that predominately independent companys produce British social realist films, they don't have big production budgets for each film as they have limited funds and therefore cannot or do not usually include production sets, international actors, special effects/CGI, etc.
How will this inform your production?
Taking into account the institutions involved in the production of British social realist films, in my partner and I's production we will not include special effects/CGI as it is not conventional of the genre and we would not be able to fund major ones anyway. We will also not use production sets because we too cannot afford to do so and yet again it is not conventional of the genre as British social realist films tend to use real life locations. We definately would not include any international actors in our cast because we do not have any links, money to pay them and it again is not conventional of the British social realism genre.
Saturday, 23 February 2013
Primary audience research.
*Defines British Social Realism*
Have you seen any films of this genre?
- Kidulthood
- Adulthood
- Four Lions
- Sket
- Fish Tank
- Anuvahood
- This is England
- Attack the Block
- 4,3,2,1
What do you like about that film?
- It showed different people, different scenarios (youth)
- Things in it actually do happen to kids these days
- Shows what typically happens in British culture
- Real life
- Interesting because you can relate to it
How do you think that appeals to you as an audience member?
- It makes sense, its relevant to my life and its a true representation of youth
- You can relate to it
- I live in Britain and I'm a teenager so I can relate to it
*Shows British Social Realism themes*
Which of these themes are you most interested in and why?
- Racism
- Violence
- Petty crime
- Immigration
- Sex
- Parenthood
- Domestic abuse
- Drug abuse
- Discrimination
- Drug experimentation
- Childhood
- Crime
- Rebellion
- Success & Failure.
Do any of these themes relate to you or happen in everyday life?
- There's a lot of violence in society
- Racism obviously
- Not me personally... but yeah racism
- Not me personally but poverty is one
- Childhood, racism and rebellion because were at the age where people rebel
- Probably religion and success and failure maybe.
*Shows picture of Adulthood*
Would you go and see this film?
- I have seen this film and I went to watch it because there was a good trailer and it looked interesting because of the fact that there was kids of our generation
- I've seen it, I went to see it because it looked catchy
- Probably not because it highlights violence
- Probably because the characters are something you'd see around this area, well maybe not with the baseball bats, but the girls you can tell are a bit skanky and the boys look dangerous
- It looks interesting it looks like there'd be lots of people my age that would be interested in this so that's why I would go and see the film
- I would see it because it looks different, it doesn't look like something you'd see everyday and it looks like it would relate to us.
*Lists three of our ideas*
Which one of these do you prefer and why?
- The last one because it seems like it would be an interesting narrative
- The first one because you don't really see a lot of disabled people films
- Probably the last one because I could relate to it
- I like the first one because the third one is kind of cliché because everyone has pregnant people and the second one not all people would be from Jamaica so they might not relate to that aspect but the first one is really nice
- I would say the dyslexia one, I've never heard of anything like that before I think that's the most different I mean you hear of loads of teen pregnancy's but I've never heard anything of dyslexia I think that'd be really interesting
- The second one, because he's Jamaican and plus I like films where the black guy is the main character
- The last one, it's just like something you see and it's a bit different compared to others
- The second one sounds good, because it's like showing success and wanting to be something but being held back by different things and your showing more than one theme so there'd be more appeal
- The last one you said about pregnancy was quite exciting because who gets pregnant in school and runs away, it happens but you don't see it and it something I'd like to see and it's different
- The last one because teen pregnancy happens all the time and people don't know what to do about it, so that's probably the most interesting and abusive relationships happen all the time, people are always subject to abuse so that would be good.
How would you improve the idea that you chose?
- Try not to make it too cliché put a twist on it (pregnancy)
- It depends on how you show racism, if you had a good base of characters if they were all white or all Asian as long as you do that it will be effective because you could show the differences between the races (Jamaican Runner)
- Add some kind of action theme to it to make it more exciting (dyslexia)
- Maybe not her perspective but other people's aswell because it is frowned upon some people's opinions are different to others. Some people think its a good thing, some people think its not good, we always see the bad side but what about the good side too (Pregnancy)
- Add some violence into there, maybe rape somewhere (dyslexia)
- Maybe have her boyfriend beat her so bad that she loses her baby or something like that and you can show the outcomes of abusive relationships (Pregnancy).
Collectively my target audience liked these types of films as they presented situations that happen in the mundane of everyday life. They also felt that they could relate to these films greatly as they are culturally relative to British people so they felt they could connect and understand the narrative as they relate to aspects of the film. This has helped my partner and I to develop our film as we will make sure that whatever narrative we decide to use we will make sure it is surrounding a situation/s that occur in real life, more or less every day. We will also be sure to make it culturally relative to British people as we have been asked by the brief to produce a 'British Social Realism' film.
Overall my target audience felt these British social realist films portrayed a true representation of working class British people, in particular - youth. These authentic representations allow my target audience to relate to these films as they may personally relate or identify with the characters because they may have friends or family members that have similar traits to the characters or they may even be like characters of their age themselves. This has narrowed down my partner and I's British social realism film's concept as we will make sure all of the characters are represented fairly and correctly in accordance to the British society.
When asking my target audience about our British social realist films ideas, the majority of them said they preferred the idea where a girl falls pregnant and tries to run away from her boyfriend who physically abuses her. This is most likely because teenage pregnancy does happen frequently in real life and many teenage girls are trapped in violent relationships, so it was interesting to see that our target audience chose the idea where the situations are most parallel to those in the real world. This feedback definitely helped to narrow down our British social realism concept as my partner and I have decided to satisfy our target audience and use this narrative as it is greatly achievable.
Following through with our idea of teenage pregnancy, when we asked our target audience how they would improve it, the feedback combined more or less told us to not make it too cliché or typical. One person suggested we highlight the more positive sides of teenage pregnancy in accordance to British society. Baring this in mind, it has helped my partner and I to develop our idea and make it more unique to other films including pregnancy.
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